Use Giclees to Successfully Sell More Art - Discover New Career Opportunities in the Art Print Market!
Learn the ropes to successfully get your work into the digital fine art print market.
Developments in technology, social media and changing consumer buying habits offer artists new means to profitably control direct distribution of their work in ways never before possible.The 2nd Edition of How to Profit from the Art Print Market has been completely rewritten to help you thrive in today's challenging art market. It contains lots of new expanded content to show you how to capitalize on opportunities in the evolving art print market. The Resources section with 500 art business and art marketing listings is invaluable.
You will find this 302-page book full of practical marketing ideas and useful resources designed to help you sell more art.
The first edition has been a best seller on Amazon's "Business of Art" category since 2005. It was excerpted in The Artist's Magazine and made a selection in the North Light Book club. As a visual artist, you will find the 2nd edition loaded with inspiration and information to help you generate regular repeat sales of digital fine art print reproductions.
Order Your Copy Today! Save $15.00 off the retail price.
Here are seven reasons why you should buy How to Profit from the Art Print Market - 2nd Edition:
- Diversify your income and price points with fine art print giclees.
- Discover new ideas to help you sell art online, through galleries, alternative spaces and other sources.
- Coordinate your marketing using social media, ecommerce, websites, email and publicity to create your own loyal customers.
- Employ best practices when working with print and poster publishers.
- Locate and work with giclee printers and giclee printing services.
- Utilize the expanded Resources section with nearly 500 listings of art marketing companies, products and services available to further your career.
- Get the lowdown on penetrating the licensing, health care fine art and hospitality design markets, and much, much more.
Testimonials Don't Get Any Better Than This!
After 18 years as a "print artist," I was confident I knew just about everything in respects to selling art and annually growing my business. Based on my commercial success, I was approached in 2006 to launch a new, outside poster business. The line was to feature vintage collegiate sports scenes.
Market tests suggested it would have instant national appeal. The selling of the line would differ from my typical marketing practices. It would operate strictly on a wholesale model. It did face some significant licensing hurdles.I accepted the challenge, but felt great pressure to know absolutely all I could about: Selling wholesale, building a solid dealer network, working with national sales reps, trade shows, and printing and framing on a massive scale.
I sought advice from art industry experts. A number of books and websites were recommended to me. I devoured every verbal and written word I could find. All in all, I found Barney's straightforward solid advice second-to-none. I've never highlighted or dog-eared more pages of a book.
Today, based on many principles and suggestions from How to Profit from the Art Print Market, my Historic Football Posters.com is an extraordinary success and my personal business has grown smarter and even more successful.In a word, "How to Profit" is the single best business book ever written for artists. It contains more than just great tactical advice. The book interjects confidence that artists with an intelligent plan and good work can absolutely be a success.
What's humbling is by the time I discovered Barney's book I had sold over a million dollars in art and thought I knew all I needed about the marketplace. I quickly realized "How to Profit" was a treasure chest of knowledge I did not possess. I truly regret the book wasn't available 20 years ago.-
Michael Geraghty, Laurel, Maryland
Table of Contents
- Chapter One-Goals and Vision
- Chapter Two-Understanding Art-Print Media
- Chapter Three-First Things First
- Chapter Four-Traits and Attributes of Self-published Artists
- Chapter Five-Economics of Self-publishing
- Chapter Six-Exemplary and Successful Self-published Artists
- Chapter Seven-Finding and Working with a Publisher
- Chapter Eight-Copyrights and Certificates of Authenticity
- Chapter Nine-Trends and Inspiration
- Chapter Ten-Business Marketing Basics for the Self-Published Artist
- Chapter Eleven-Publicity, Promotion and the Power of Self-Belief
- Chapter Twelve-Websites for Artists
- Chapter Thirteen-Online Marketing and Social Media
- Chapter Fourteen-Galleries, Dealers and Alternative Spaces
- Chapter Fifteen-Licensing
- Chapter Sixteen-Giclees and Digital Prints
